Famous Brand Story: Guess

Guess was founded in 1981,gucci first starting from cowboy. Four brothers Marciano yearned for the free atmosphere of America, coming from the south of France to the free heaven American. But they met with American depression in clothing industry. Every coin has two sides. The four brothers saw the positive sides and launched the lsquo;Monroe typersquo; tight jeans and was famous overnight. Therefore, the Guess came into being.
Guess represents the spirits of adventure, sexy and the typical American style and Guess claims curious, warm and free. As Guess originally set out from cowboy, so the basic tone of design has the flavor of the west, showing comfortable, natural and adventure in the sense. With the time passing by, it adds the elements of the fashion. For example, Guess gradually has the simple and urban feeling design. The representative brand symbol of Guess is question mark, which is often appearing in the costume. But the downward-pointing triangle is common sign in the back pocket of the jeans. Whatrsquo;s more, the silver ornaments of the Guess are very special that can perfectly show the personal taste. Apart from the fashion styles, Guessrsquo;s advertising design is same as another young womenrsquo;s brand Sisley. They both are filling of surprises. Each series product of Guess reflects the same and unique aesthetic elements, which is the design concept of the Guess. During these years, Guess is devoting to advocating leisure and special life style. In the aspects of the products, although Guess started from the jeans, the products of the Guess are ranging from clothes to watches to accessories after many years of efforts. The success of Guess not only contributes to its unique design but also to good managements of Maurice and Paul. Paul is the pilot of the Guess image design. In the past years, Guess created a lot of rich and revolutionary breakthrough in the advertising fields.
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